Website Engagement & Community Reach
Analytics based on Google Analytics engagement and traffic reporting for June 2025 through June 2026.
Summary: The website served 44,350 users and generated 113,879 page views during the reporting period. Visitors primarily used the website for public information, recruitment, transparency, and service access.
Interaction: The site also facilitated 890 document downloads, 980 clicks, 41 email clicks, and 36 telephone clicks, showing that residents used the website to take action, not just browse.
Traffic Sources
How visitors found the website.
| Channel group | Users | Share | Avg. engagement time |
|---|---|---|---|
| Direct | 26,120 | 58.9% | 26s |
| Organic Search | 14,229 | 32.1% | 1m 15s |
| Referral | 3,404 | 7.7% | 1m 29s |
| Organic Social | 581 | 1.3% | 10s |
| Unassigned | 62 | 0.1% | 8s |
| AI Assistant | 12 | 0.03% | 43s |
| Organic Video | 1 | <0.01% | 0s |
Interpretation: Direct traffic made up the largest share of users, while organic search accounted for nearly one-third of visits, indicating strong visibility in search results and continued public familiarity with the Department website.
Note: Referral traffic showed the longest average engagement time, suggesting visitors arriving from partner or reference sites were highly interested in the content they found.
Top Visited Pages
Most viewed pages and resources across the reporting period.
| Rank | Page | Views |
|---|---|---|
| 1 | Homepage | 16,344 |
| 2 | San Mateo Consolidated Fire Department | 12,531 |
| 3 | Contact Us | 3,914 |
| 4 | CERT | 3,196 |
| 5 | Human Resources | 2,954 |
| 6 | Join the Fire Service | 2,908 |
| 7 | Documents, Forms & Policies | 2,536 |
| 8 | Command Staff | 2,494 |
| 9 | Board Meeting | 2,446 |
| 10 | Administration | 2,173 |
Public interest: The most visited pages show sustained interest in public information, recruitment, CERT, administrative contacts, and Board-related content.
Community use: High traffic to Documents & Policies, Board Meeting, and Human Resources pages indicates the website is serving both transparency and employment-related needs.
Device Mix
Active users by platform and device category.
Interpretation: Desktop use remained the dominant access method, but more than ten thousand users still accessed the site from mobile devices, reinforcing the importance of responsive design and mobile-friendly page layouts.
Engagement Narrative
What the interaction data says about public use of the site.
| Metric | Value | Meaning |
|---|---|---|
| Average engagement time per active user | 46s | Typical time users actively interacted with content. |
| Engaged sessions per active user | 0.61 | Average number of engaged sessions per active user. |
| File downloads | 890 | Documents used by the public for forms, policies, and reports. |
| Mailto clicks | 41 | Direct email contact initiated from the website. |
| Tel clicks | 36 | Direct telephone contact initiated from the website. |
June 2026 snapshot, separated into webpage accessibility issues and PDF remediation workload.
0 webpage accessibility issuesMonth-by-Month Compliance Breakdown
Available reports from July 2025 through June 2026.
| Month | Webpages scanned | Webpage accessibility issues | PDFs needing remediation |
|---|---|---|---|
| July 2025 | 219 | 0 | 388 |
| August 2025 | 219 | 0 | 388 |
| September 2025 | 222 | 0 | 393 |
| November 2025 | 221 | 1 | 393 |
| December 2025 | 230 | 0 | 396 |
| January 2026 | 227 | 2 | 401 |
| February 2026 | 254 | 3 | 407 |
| March 2026 | 258 | 0 | 414 |
| April 2026 | 258 | 0 | 414 |
| May 2026 | 255 | 1 | 414 |
| June 2026 | 260 | 0 | 417 |
Webpage accessibility: Most months reported zero webpage accessibility issues; the few exceptions were limited to one to three pages and were addressed as part of ongoing remediation work.
PDF remediation: The PDF backlog increased gradually from 388 to 417 across the available reports, indicating an expanding document inventory rather than isolated monthly spikes.
PDF Remediation Trend
Monthly progression of PDFs requiring remediation.
Context: The PDF remediation total increased gradually from 388 to 417 across the reporting period. This reflects the continuing addition of public documents into the accessibility workflow rather than a sudden compliance event.
Webpage Accessibility Findings by Month
Specific webpage issues identified in each reporting period, with resolution status. Note: this does not include PDF accessibility.
| Reporting Month | Webpages Requiring Remediation | Affected Webpage(s) | Issues Identified | Status |
|---|---|---|---|---|
| July 2025 | 0 | — | No accessibility issues identified | ✅ Fully Compliant |
| August 2025 | 0 | — | No accessibility issues identified | ✅ Fully Compliant |
| September 2025 | 0 | — | No accessibility issues identified | ✅ Fully Compliant |
| November 2025 | 1 | Contact Us | Color contrast; heading elements do not contain content | ✅ Resolved |
| December 2025 | 0 | — | No accessibility issues identified | ✅ Fully Compliant |
| January 2026 | 2 | Larry Powell; Gina Latimerlo | Color contrast (6); ARIA role hierarchy issue (1) | ✅ Resolved |
| February 2026 | 3 | Board Meeting (3 pages) | Color contrast (14); ARIA role hierarchy issues (3) | ✅ Resolved |
| March 2026 | 0 | — | No accessibility issues identified | ✅ Fully Compliant |
| April 2026 | 0 | — | No accessibility issues identified | ✅ Fully Compliant |
| May 2026 | 1 | Fire Board Members | Color contrast (65) | ✅ Resolved |
| June 2026 | 0 | — | No accessibility issues identified | ✅ Fully Compliant |
Accessibility findings: The most common issue was color contrast. Heading-structure and ARIA-role issues appeared only occasionally and were corrected in later scans.
Outcome: Every webpage issue identified in the monthly reports was marked as resolved in a subsequent reporting period, while most months reported no webpage accessibility issues at all.
Compliance Notes
Key items observed in the monthly reports.
| Item | Current Status |
|---|---|
| June 2026 webpages scanned | 260 |
| June 2026 webpage accessibility issues | 0 |
| Current PDFs needing remediation | 417 |
| Average webpages scanned across available reports | 238 |
| Average webpage accessibility issues across available reports | 0.5 |
| Average PDFs needing remediation across available reports | 402 |
Prepared for board presentation and print export. The print button uses the browser’s standard print dialog and the page is styled to print cleanly on letter size.